Paddy Power is one of the most popular bookmakers in the UK. Its fun style has won it equal numbers of fans and detractors. Special offers are often intertwined with PR. It is the third largest bookmaker in the UK. The bookmakers is an innovator in the industry being one of the first to release it’s Paddy Power app, allowing players to get the full betting experience from their phone. Paddy Power has used an aggressive marketing style and certainly includes the humour it uses in the ads into its betting too! Members of Paddy Power enjoy a fun approach to betting and benefit from a unique set of deals and offers that aren’t available with other bookmakers.
Paddy Power specialise in unique markets and fun opportunities to see where a new bet could appear. If you’re not just about sports, but like to bet on specialist markets then Paddy Power can offer that. They also love to be an innovator and right on the button when it comes to live events. If anything changes in the world of politics or news you will be sure to be offered the very first new market on it, by Paddy Power.
- 3rd biggest bookmaker and all the benefits that come with it
- Always the first to discover new markets with their finger on the pulse
- Fun attitude to betting which comes across in its offers
- Excellent website and support services
When you are new to a betting site then you want to know you have chosen the right one. Paddy Power offers a nice cushion for any new sign ups with a risk free bet worth £20. Usually a bookmaker requires you to bet real money before getting the Free Bet, but Paddy Power will give you £20 free bet straight away. If you bet and it loses you will not lose any money. How good is that! TAKE UP OFFER!
Paddy Power loves loyalty, and for those of you who join and use the bookmaker regularly they will look after you. If you bet five times, for the amount of £10 or more, in any given week then they will reward you with a £10 free bet to use the following week. This is a potential £10 free every single week to put on anything you want. This is one of Betting Tip Stars favourite loyalty deals.
Paddy Power began in 1988 in Ireland after a merger with 3 smaller companies. The bookie gets its name Paddy and green colour from its Irish heritage and the fact it was so popular for horse racing early on. The bookmaker is known for controversy and offering odds on surprising markets. It’s ad campaign are the most famous of all bookmakers, and one notable ad which got them in trouble was a blind football player kicking a cat instead of a ball. It also offered odds in 2008 that Barack Obama would not see out his term as president. This was interpreted as him being assassinated. In 2015 Paddy Power grew even more by merging with Betfair. This clever move puts the two brands under one roof, but offers very different things to different players.